Several elements in a Canadian plumbing business website prove critical to winning new audiences and clients: the homepage, the contact page, and the about-us page. All these are essential in informing existing and potential customers about the services you offer. However, often overlooked is the frequently asked questions (FAQ) section.
A lot of Canadian plumbing companies don’t focus on this page, despite its importance in boosting your site’s audience and following. If done right, the FAQ page can ease purchasing worries by addressing concerns that can’t be discussed in other pages. It can also establish your credibility and expertise in the industry, all while relieving the pressure on your customer support staff.
With all these prospective gains, it’s time to learn more about the potential of your FAQ page.
What is an FAQ Page?
Unlike the “about us page”, where you can convey the whole story behind your company and how it started, the FAQ page allows you to delve into the specifics of your products and services as they relate to the curiosity of your customer base. It’s where customers can find information about the difference between your plumbing business and other brands, as well as what they can expect from you. It also serves as a customer support section that helps with common plumbing problems and inquiries raised by your target market.
How to Come Up with Questions
The first place to go to when creating your FAQ page includes your inbox and customer support tickets. There, you can see the questions frequently asked by people in need of plumbing services. You can then sort them out to find the most important questions and use them as an opportunity to educate your customers and spur demand.
When selecting the right questions to answer on the page, focus on those that are relevant and can give you an opportunity for conversion or deeper engagement with the market. That way, you can bridge the gap between your plumbing business and prospective clients who are still unsure whether to seek your services.
How to Integrate it in Your SEO
Search engine optimization serves a key to generating leads for your website. However, the FAQ page works acutely to the benefit of internet marketing for plumbers. You can springboard from the FAQ page with dedicated pages for each frequently asked question, making your website more search friendly and in depth on specific scenarios or uncertainties.
Moreover, these hyperlinked pages containing relevant keywords and content gain favor from search engines like Google, even when the user isn’t directly looking for your company. Those who simply search for Canadian plumbing-related needs and answers gain a chance to see your website and know your business through these FAQ dedicated pages.
The FAQ page can vault your plumbing website’s standing and relevance to your market audience. For those plumbers who lack confidence in their ability to market their site via the FAQ page, digital marketing experts specializing in this field stand ready to help.
Sources:
The Benefits of an FAQ Page (And How to Do it Right), Shopify.com
Build a Plumbing Website That’s High Converting and Looks Good, Teachmate.org
