It has been said a thousand times over, but its meaning remains intact: content is king. The fuel for any digital marketing strategy, as Canadian plumbing companies go, is content proving useful for existing and potential clientele. Web content comes in various forms, and blog is considered to be one of the most effective.
Businesses that utilize the power of blogging can outlast their competitors. In fact, marketers who make blogging a priority are 13 times more likely to receive a positive return on investment for their efforts.
The challenge, however, is coming up with fresh topics regularly. Let’s face it. Plumbing is not the sexiest or most intriguing subject matter. But, this doesn’t mean your content cannot be compelling. Give your web visitors valuable information that can save them money and future problems with their plumbing. Saving money is always a fetching topic, even if it revolves around something as mundane as pipes, drains and clogs.
Entertain your audience with some “you won’t believe what this homeowner did” type of stories. Turn to anecdotal plumbing stories every now and then. Such content, when sincerely written, fosters trust and loyalty between you and your website’s viewers—the requisite quotients that ultimately amount to sales.
FAQs Never Fail
Why is the toilet making funny noises? What should be done with a clogged drain? How can a faucet leak be stopped? These plumbing problems are common. So, it is not surprising to find your web visitors wondering about these situations.
Turn some of these questions into entire blog posts that answer and expound on such concerns. By doing so, you are helping an entire bloc of customers sharing the same dilemmas. Moreover, don’t fear telling your plumbing clients or hopefuls some DIY tricks. This makes you more trustworthy in their eyes—a friend who would rather save them money instead of take it from them. It all comes out in the wash, so to speak, because many of them will be too busy to DIY, leaving them to call you for such services.
Blog posts about emergency plumbing solutions don’t mean much when the disaster is actually unfolding. They’re meant to help homeowners prepare for such situations. This way, homeowners know what to do when a water pipe suddenly bursts or their toilet overflows. When they do need to call for a professional’s help, you’ll be the first plumber to come to mind because of the blog that helped them with an earlier situation.
There are a lot of misconceptions surrounding plumbing systems; believing such myths can actually result in disaster. Writing a post debunking these myths will help your customers handle their future plumbing issues. What better way to develop rapport with your target audience and strengthen your brand in their minds? It can only lend to establishing yourself as a reputable, reliable, and trustworthy player in your industry.
Coming up with blog ideas that can answer a question, solve a problem, or introduce keen insights can make internet marketing for plumbers that much easier.
24 Little-Known Blogging Statistics to Help Shape Your Strategy in 2017, Impactbnd.com
Plumber Blogging: 10 Blog Post Ideas for Plumbing Businesses, Edwardbeaman.com