Although often overlooked, the fact of the matter is that successful SEO for plumbers is essential to enjoy exposure and success throughout 2017 and beyond.

Plumbing firms will often overlook the importance of search engine optimization within their marketing campaigns. Of course, this is largely due to the fact that most professionals are concerned with their day-to-day activities. It’s worth pointing out that large search engines such as Google receive well over 100 billion hits each month. So, what can plumbing companies do in order to maximize their presence and grow their customer base?

Long-Form Content

This is another term for articles which are over 1,000 words in length. Analysts have found that such pages always receive more links and shares than shorter pieces. In terms of plumbing, this generally equates to articles that offer the reader more details around a specific product or service. Some examples here can include plumbing consultancy services, specialized trends within the industry, and the reasons why a particular firm is superior to its competitors. Keeping the reader entertained by providing useful information will help to generate further interest.

Employing Social Media

A recent study found that more than 65 per cent of all adults have a social media account and utilize such a portal on a daily basis. It is expected that this figure will increase during 2017. Therefore, plumbing SEO also needs to cater to this growing category.

Although establishing a social media page is obviously important, it is also critical that website articles contain hyperlinks to social accounts. This is a valuable method for two reasons. First, an active social media presence enables plumbers to engage with their audience and keep clients up to date. Secondly, cross-linked articles (articles between a static webpage and a social media profile) enjoy higher rankings within a search engine results page. This can help to boost exposure and ultimately, to increase the size of the target demographic.

Plumbing firms need to realize that while their operations are still very much focused in the real world, successful marketing must embrace the digital edge. This is why a growing number of firms are employing the services of a third-party marketing agency. Such a trend will only grow throughout 2017 and even the smallest of companies must now learn to embrace this strategy.

Sources:
More than half of Google searches now come from mobile. mashable.com
Content, Shares, and Links: Insights from Analyzing 1 Million Articles, moz.com