The major role of technology and the Internet in today’s economy and market mood can’t be denied, what with a huge percentage of consumers relying on their smartphones to show them review sites and blogs, which guide their purchase decisions. Other than the aforementioned platforms, social media and official websites likewise help businesses in achieving their marketing goals—online marketing, to be exact.
Almost every business—with a few exceptions—can benefit from online and digital marketing strategies. Yes, even your plumbing company that’s still taking baby steps can use a good push forward through internet marketing. Internet marketing for plumbers when done right, especially with the expertise of professionals from established companies like The Successful Plumber, can be a practical marketing solution that won’t burn through your budget. The following are some more benefits that you can enjoy with an online presence:
Better for the Bottom Line
Having both an on- and off-line presence gives you a bigger slice of the “market share” pie, allowing you to reach potential customers in cyberspace as well. You don’t just rely on word-of-mouth, billboards, or posters to put your plumbing business out there. You can count on your social media page, website, or blog to attract the right market for your business. Effective websites can easily convert visitors into paying customers.
Focus and Wide Reach
The dozens or even hundreds of people searching for plumbing services at any time of day can easily find plumbing websites that are optimized and well-designed. The more informative and user-friendly your business website is, the higher is the chance that a visitor will pick up the phone and give your company a call for a free estimate or to simply inquire, giving you a golden opportunity to win them over. Moreover, internet marketing involves the use of localization or geo-tagging to make sure that your brand is exposed in the local market or in the areas that you serve.
Online marketing can pave the way for you to build lasting relationships with customers, not to mention a means for you to increase customer retention levels. For instance, you can track web pages that were visited by users on your website, and then make targeted offers or employ remarketing strategies. Send follow-up emails to customers and thank them for choosing your company. You may even encourage them to “like” or “share” your social media accounts in exchange for special discounts or prizes.
Why You Should Market Your Business Online, Business 2 Community, July 14, 2014
Six Benefits of Internet Marketing, Houston Chronicle