SEO or search engine optimization is the new age of marketing. As a marketing process, SEO helps plumbing websites like yours achieve first page ranking in search engine results pages. The results in these pages are often referred to as ‘organic’ listings.
Organic reach has become to get the most out of your online marketing efforts. That said, there are many different ways to improve your ranking in organic listings. The goal is to keep people engaged in your website, as well as keep them coming back to your services. Here are some tips on how you can hit both these targets with one stone.
Target specific locations
Before you launch your SEO campaign, make sure you are targeting specific locations such as specific cities, towns, or counties. Make a list of the areas where you want to be found so you can ensure your SEO is focused on these areas. List these locations according to priority. Most likely, your top priority locations are those where you want to grow your business, as opposed to the areas where you are currently generating plenty of business.
Optimize your website’s elements
In local SEO, you need to make sure you meet all the search engine’s on-page requirements. These include page content, heading, title tags, meta descriptions, URL structure, and even the images. Title tags and meta descriptions in particular, are necessary to have on each page on your site. You will need to conduct a website audit to identify the perfect character length for each.
Optimize your website’s speed
The speed at which a website loads is a critical factor in search engine rankings. Too slow can get you penalized by Google, not to mention your customers could ignore your website completely. There are online tools that you can use to evaluate your website’s speed. Use the data that they provide to optimize the load times of your web pages.
Produce quality content
Content marketing is another critical component in SEO that can help you boost your marketing efforts. The simplest way to add content to your website is to create an online blog. As a plumbing business, good topics to write about in your blog include plumbing maintenance tips and DIY repairs. Research your competitor to see the best topics to write about and see how you can improve on what they’ve produced.
If you need help with your online marketing efforts, agencies such as The Successful Plumber provide internet marketing for plumbers like you.
(7 Advanced Ways to Improve Your Site’s SEO, Entrepreneur.com)