Through effective online marketing strategies, your Canadian plumbing business stands to gain an immense advantage against your competition. All it takes is to have a website that has a complete list of features that homeowners are looking for when they experience problems with their plumbing or heating. This is why it’s important to make your own website as relevant as possible. This means your website has to have content that homeowners would find both useful and timely.

A website should be more than just your plumbing service brochure or calling card. Instead, it should have information that allow homeowners and companies in your area to understand what kind of services to offer. This way, they already have pertinent information about your services before they even decide to contact you to make an appointment.

Aside from information, there are also other website features that would encourage your potential customers to stay on your website and trust your plumbing service business more. Here are a number of features that are highly recommended for plumbing websites:

Videos 

Today, promoting any business online largely depends on how well you implement your video marketing strategies. According to recent statistics, having a video on a landing page can effectively increase website conversions by 80 percent or even more.

Your clients may be more inclined to watch a video rather than read through lengthy details about your services. In this case, consider making videos that illustrate your plumbing services to customers. At the same time, you can also make informational videos to help promote proper drainage cleaning and maintenance.

Case Study 

Case studies are a good way to promote how effective your plumbing services are to a customer. In a case study, you can detail issues a client may have had with their plumbing system and narrate all of the services you did in order to effectively fix the problem. At the same time, you can also consider including before and after photos so that online visitors can see that the issue has been dealt with completely.

Chat Box 

When potential customers decide to visit your website, there is no reason why you should not try to engage them right away. To do this, you can install a chat box that pops up and asks online visitors if they need any assistance.

Consider incorporating these features on your website. You can make the additions gradually and start with the ones that you can readily accomplish. On the other hand, if you are too busy running your business that you can hardly find time to make any upgrades to your website, you can always hire professional companies who can implement them quickly. What’s more, you can also hire them to make timely updates on your website so that the information on it is always fresh. 

Sources
37 Staggering Video Marketing Statistics for 2017, wordstream.com
50 Must-Have Features for Small-Business Websites (Infographic), entrepreneur.com