Digital marketing is a mainstay these days. Growing numbers of businesses continue to embrace this approach to promote company growth and profit. Fortunately for businesses of any kind, digital marketing is flexible: It can be applied to all customer-based businesses, even plumbing.
People nowadays instinctively go online to find a solution to their problems rather than resort to the methods of 20 years ago like looking up the yellow pages. If you are sensing that your Canadian plumbing business has reached a stagnant state, it is time to do something about it. Following are tacks an expert is likely to employ in order to market your business digitally.
Search Engine Optimization
More widely known by its abbreviation, SEO is the most basic way to increase your online visibility. It works by including specific, customer-targeted keywords into your company’s website so that it will show up among the top results run by such search engine giants like Google, Yahoo, or Bing.
But how do you know which keywords to run? A plumber’s digital marketer might shun technical keywords and instead, imagine the kinds of scenarios where people usually need a plumbing service. This marketer would then use the keywords a real customer is likely to use based on the particular scenario or dilemma. When your online visibility is increased, the number of your clients and potential clients will undoubtedly increase as well.
Social Media Marketing
On average, people spend 30 to 40 minutes on social media everyday while the time spent reading newspapers continues to fall. Therefore, it is no stretch to assert that you can better reach someone and get their attention through social media than any other venue. YouTube and Facebook are the top two social media sites visited everyday. So, obviously, advertising on these sites will definitely give your business an edge. That said, experts will detect which sites your target customers frequent and help you promote on those specific platforms.
Digital Advertisement
Pay-per-click or PPC advertising is one of the most popular ways to increase traffic to your company’s website. Through this technique, the advertiser bids for a placement in a search engine’s sponsored links. Each time the ad is clicked by a user, they pay a small fee. Most often, this fee is trivial compared to the profit brought in by the customer’s visit. To develop a successful PPC campaign, proper keyword and ad placement are crucial. If the ad is placed in an environment that your target customer will not visit, then the campaign becomes moot.
Because more and more people spend their day in the digital world, businesses must adapt and employ the necessary changes needed to continue their success. Digital marketing for plumbers will gain steam with each passing year, so make sure your business stands out from others by seeking such services now.
Sources
What is Digital Marketing?, NeilPatel.com
Social Media Marketing, SearchEngineLand.com
