Do you want your plumbing venture to grow into a successful business? Nowadays, hard work and excellent service are not enough—nor are the yellow pages. More and more people are harnessing technology to advance their businesses. One of the most useful techniques involves search engine optimization, or SEO.
There are many definitions of SEO, but in principle, it is a process of improving your online visibility to prospective customers by optimizing your content for search engines such as Google, Bing, or Yahoo. How would an expert approach this process for your plumbing business? A pro will extract some of the following tactics:
The key to a successful business is to make it as easy as possible for customers to find it. Local SEO does just that. First, information about your company—name, location, phone number, and services—must appear online, as these are vital in localized search results.
Furthermore, proper keywords are needed to increase your visibility to customers. For example, homeowners who are dealing with flooding due to a burst pipe may search for “emergency plumber” or “plumbing emergency.” Experts will think of scenarios like this and convey the proper keyword clearly to your company’s profile so that your company’s website will appear near the top of search results once a prospective client comes looking.
Keywords are important, but keyword stuffing risks adverse effects. What is keyword stuffing, you may ask? It’s unnaturally filling the web page with specific words or numbers to manipulate the site’s ranking in search results.
Not only can it cause your site to be penalized due to search-engine violations, but it can also foster negative customer experiences once your visitors see that your content is awkward and unusable. Provide content in which your customers find value. For example, you can give tips on how homeowners can maintain their pipes at home or share measures they can take to avoid plumbing mishaps.
Asking your previous customers to fill out a review form on your website can bring many benefits to your business. Not only does it gives you a stellar online reputation, but it also increases awareness and ingrains trust within your market audience. These reviews are also taken into account by search engines like Google; they can increase your site’s ranking over other sites that aren’t reviewed often.
A successful business is one that stands out from its competitors. Nowadays, that means not only standing out in the physical world, but also online. Make the leap to include plumbing SEO for your business and experience the benefits of modern technology.
What is Local SEO?, LocalU.org
SEO Guide: Violations & Search Engine Spam Penalties, SearchEngineLand.com